Grand Theft Auto V Trailer – Viral Is Here To Stay

Grand Theft Auto V isn’t even out yet, and Rockstar Games appears to already have a hit on it’s hands. How can I already speculate this? The first game trailer was recently released on the internet, and millions of people were watching it within hours of it being put up. News outlets, such as The Christian Science Monitor were even talking about it, writing articles about it and speculating on the content of the game.

Some were even talking about the potential for social commentary in the game due to the subject matter of a man moving to California to achieve the American dream, but he gets caught back up in his life of crime. The trailer also shows homeless people, leading people to write pieces about how this game might demonstrate issues related to the American economic crisis. Even The Guardian was using the word “milieu” in commenting on the game. How often do you hear mainstream publications using “milieu” when talking about a video game?

Of course, the main reason this trailer has gotten so much buzz is because of the millions of copies of the Grand Theft Auto series that have been sold in the past. It’s not a stretch to say that Rockstar games is going to sell millions of copies of this game, even if it stinks. This is an example of the new world we live in. This buzz was created without purchasing any TV time whatsoever. The TV networks have nothing to do with anyone seeing this trailer.

I know, in a sense, that is nothing new there are countless examples of a video going viral, and everybody saw it. But this is a little different. Rockstar Games is a large company with millions of dollars invested in this game. The fact that their first marketing push for this game is to put the video up on their website is saying something. I’m sure that eventually this will be on TV, on nearly every channel, but this video game has already gotten significant buzz by just releasing a video online.

Also it’s interesting that this is called a “Trailer” and not a commercial. The word “Trailer” implies a story, and there is a story. The game focuses on a guy moving to Los Angeles, but in Grand Theft Auto, that city is actually known as Vinewood. He wants to retire from his life of crime, to buy a house, raise some kids and whatnot. Luckily for us, that apparently doesn’t happen. As the narrator is telling us all of this, we are watching a robbery taking place.

If you’re wondering, the song in the commercial is called “Afterglow” by: Small Faces. If you’re wondering how I found this, there is a great Hubpages article about how to find the name songs in commercials.

It’s a quality trailer. And one thing to learn from it is that quality makes something much more likely to go viral. If this trailer would’ve been sub-par, nobody would be talking about it right now. But since it was high quality and engaging, the ad has gone truly viral. It’s safe to say, in the long run, quality truly wins. Now if you’ll excuse me, I have a bank to rob.

The Date – Heineken Beer Commercial

Ideally any advertisement plays the role of persuading people to buy a certain product or use a particular service through any means. Of late the world has taken the music path for most ads and the Heineken commercial has not been left out of this music frenzy. A good song catches your ear, and not just your eye.

It starts with an excitement filled couple on a date running into a club through the kitchen. The man is clearly looking to impress the young pretty lady and maintains eye contact with her as he briskly makes short work of the piece he is cutting on the table. He exits the kitchen and tries to pick a bottle of Heineken from a waiter who pulls it away. He clearly knows his way around and his presence is warmly received by many as he walks in to other rooms.

The same waiter denies him a second beer as he rushes into another linked room. The theme behind this commercial is a mix and match of modern music and heavily indented Indian culture. The presence of Japanese dressed young Asian ladies and the dragon behind the curtains is proof of this. It is probably symbolic that he tries to slay the dragon and protect her showing manliness of some sort.

What Song Is In This Commercial?

The song the the band is playing is called Jaan Pehechaan Ho by Mohammed Rafi, they listen as they dance in a crowd and finish off with a Heineken beer toast. So where did I find the name of the song? It didn’t have any lyrics, so it was a little bit difficult. On Hubpages, there is a great article about how to find the name of songs used in commercials.

The level of entertainment in this commercial is top notch and really hyped up. However many other commercial songs, it has no sync with the beer itself and left me lost as to the selling point of the advert.

The song in the commercial is performed with a lot of energy and the ladies are all on their toes just as is expected in a club. The entrance through the kitchen is also confusing save for the fact that the chef knows him and greets him fondly. The strange man with the rabbit trick is cool but why would he be inside a club? Probably the worst part of this commercial is when the main character removes a Heineken beer out of his mouth. That part looks fake because the beer does not come from his mouth at all.

Aside from the great video shooting work and the superb performance, this advertisement has broken the first and most important rule in advertising which is, persuade potential consumers to buy the product.

That said the part I somehow understood was when the waiter placed the beer on the table for them after the dance. Probably the first two times were too early for them to drink but they deserved it in the end.

All that to say, I felt kinda mixed on the commercial. What did you think? Am I totally missing it?